199 Rally Beer | How he launched a Better For You Beer Company

Rally is a better for you Beer Company born out of a love of adventure. Just one look at their team and you can see that the team behind Rally truly practices what they preach! 

Their beers include a non-alcoholic Dry Run Pale Ale, the Extra Mile Session IPA, and their TrailBlazer Golden Ale - all perfect for the outdoor enthusiast, weekend warrior or adventure nut.

In this episode, Alan and I chat about…

• His entry into Home Brewing and whether or not he saw it as a business opportunity right away
• How a 700km gravel ride actually inspired the idea for Rally
• The first few steps Alan took to bring the brand to life
• How Rally Beer got a listing in the Ontario Liquor Store almost right away!
• The decision to focus on outdoor adventure and nature lovers, as their target market
• How experiential marketing has played a huge role in finding and retaining customers
• Their yeti cooler stunt that gained them a lot of brand awareness
• And where the company is headed

To connect with Rally Beer, head to https://drinkrally.ca/ or connect on Instagram at https://www.instagram.com/rallybeerco/ 

Thanks for taking a minute out your day to hang out in the Visionary Universe!

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